Archive - Full Stack Researcher

My Cheat Sheet for Measuring User Preferences

Whenever someone asks, “What’s the best research approach?”, I turn to these four questions to help them pick the right method.

Jul 9 •

May 2025

How Dogo increased conversion by +9.5% and ARPU by +13% (Case Study)

Dogo optimized their feature tiering, pricing plans, and paywall messaging using just two simple surveys — here's how they did it, with all the juicy…

May 6 •

February 2025

How To Measure Marginal Willingness To Pay

Pricing Research 101: Calculate how much your customers would pay to upgrade any one feature of your product to an improved version.

Feb 27 •

The Van Westendorp Method for Optimal Product Pricing

How these four simple survey questions can identify the ideal price that maximizes revenue without limiting market opportunity.

Feb 3 •

December 2024

Opportunity Gaps

A data-driven formula for finding needles in your giant haystack of user feedback, feature ideas, and discovery insights.

Dec 17, 2024 •

July 2024

Summer Snippets

10 guides to help you level-up your user research skills this summer

Jul 30, 2024 •

April 2024

How Stripe validates ideas for new products

On this day three years ago, a single Reddit post turned our startup from a guaranteed failure into a growing startup — here's what happened...

Apr 8, 2024 •

February 2024

Product/Market Fit Surveys for Data Science Rookies

PMF Surveys are an exceptional tool for reaching Product/Market Fit faster (if you know how to use them right...)

Feb 20, 2024 •

January 2024

We’re Moving Everyone To Unlimited Free Usage (Here’s Why)

Explaining our bullish strategy for unlimited freemium and the research that inspired this decision.

Jan 30, 2024 •

December 2023

Don't trust loud customers

How to figure out if user feedback is representative of your most important customers

Dec 13, 2023 •

October 2023

15 Assumption Testing Methods for Product & User Research Teams

And how to define success and failure for your assumption tests / experiments.

Oct 10, 2023 •

September 2023

Scientists Build Better Startups

Founders that learn how to scientifically test their assumptions build startups with 6x higher average revenue. Here’s how they do it…

Sep 28, 2023 •

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