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How To Measure Marginal Willingness To Pay
Pricing Research 101: Calculate how much your customers would pay to upgrade any one feature of your product to an improved version.
Feb 27
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Daniel Kyne
8
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How To Measure Marginal Willingness To Pay
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The Van Westendorp Method for Optimal Product Pricing
How these four simple survey questions can identify the ideal price that maximizes revenue without limiting market opportunity.
Feb 3
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Daniel Kyne
9
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The Van Westendorp Method for Optimal Product Pricing
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December 2024
Opportunity Gaps
A data-driven formula for finding needles in your giant haystack of user feedback, feature ideas, and discovery insights.
Dec 17, 2024
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Daniel Kyne
14
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Opportunity Gaps
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July 2024
Summer Snippets
10 guides to help you level-up your user research skills this summer
Jul 30, 2024
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Daniel Kyne
11
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Summer Snippets
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April 2024
How Stripe validates ideas for new products
On this day three years ago, a single Reddit post turned our startup from a guaranteed failure into a growing startup — here's what happened...
Apr 8, 2024
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Daniel Kyne
13
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How Stripe validates ideas for new products
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February 2024
Product/Market Fit Surveys for Data Science Rookies
PMF Surveys are an exceptional tool for reaching Product/Market Fit faster (if you know how to use them right...)
Feb 20, 2024
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Daniel Kyne
16
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Product/Market Fit Surveys for Data Science Rookies
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January 2024
We’re Moving Everyone To Unlimited Free Usage (Here’s Why)
Explaining our bullish strategy for unlimited freemium and the research that inspired this decision.
Jan 30, 2024
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Daniel Kyne
24
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We’re Moving Everyone To Unlimited Free Usage (Here’s Why)
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December 2023
Don't trust loud customers
How to figure out if user feedback is representative of your most important customers
Dec 13, 2023
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Daniel Kyne
10
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Don't trust loud customers
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October 2023
15 Assumption Testing Methods for Product & User Research Teams
And how to define success and failure for your assumption tests / experiments.
Oct 10, 2023
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Daniel Kyne
41
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15 Assumption Testing Methods for Product & User Research Teams
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September 2023
Scientists Build Better Startups
Founders that learn how to scientifically test their assumptions build startups with 6x higher average revenue. Here’s how they do it…
Sep 28, 2023
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Daniel Kyne
19
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Scientists Build Better Startups
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August 2023
Never Say Usually
And other tips for discovering your customer’s detailed, messy reality — featuring Teresa Torres, The Mom Test, and Indian Matchmaking.
Aug 23, 2023
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Daniel Kyne
17
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Never Say Usually
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The Most Misunderstood Research Method In All The Land
Everyone loves conjoint analysis — even if they don't really understand it. Here's what conjoint is actually for, how it works, and what most people…
Aug 17, 2023
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Daniel Kyne
21
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The Most Misunderstood Research Method In All The Land
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