Full Stack Researcher

Airbnb customers are (understandably) pissed off

What Airbnb's product team should do to turn customer frustration over their latest product launch into a raging success

Sep 23 • 

Daniel Kyne

16

1

Steal this research playbook from Uber

Uber faced an existential risk in 2017 -- here's the research playbook they used to work their way out of it (and solidify their position as the…

Sep 3 • 

Daniel Kyne

16

August 2025

You’re not a UX Researcher

The irreversible change in how teams expect to work with in-house researchers (and a guide to surviving this new normal)

Aug 7 • 

Daniel Kyne

13

2

1

July 2025

How Category Champs like Intel & LinkedIn find their Optimal Price

Why experts like Simon-Kucher use the Gabor-Granger Method to calculate optimal pricing for hundreds of the world's market-leading companies

Jul 23 • 

Daniel Kyne

8

My Cheat Sheet for Measuring User Preferences

Whenever someone asks, “What’s the best research approach?”, I turn to these four questions to help them pick the right method.

Jul 9 • 

Daniel Kyne

18

2

3

May 2025

How Dogo increased conversion by +9.5% and ARPU by +13% (Case Study)

Dogo optimized their feature tiering, pricing plans, and paywall messaging using just two simple surveys — here's how they did it, with all the juicy…

May 6 • 

Daniel Kyne

13

1

February 2025

How To Measure Marginal Willingness To Pay

Pricing Research 101: Calculate how much your customers would pay to upgrade any one feature of your product to an improved version.

Feb 27 • 

Daniel Kyne

11

The Van Westendorp Method for Optimal Product Pricing

How these four simple survey questions can identify the ideal price that maximizes revenue without limiting market opportunity.

Feb 3 • 

Daniel Kyne

13

4

December 2024

Opportunity Gaps

A data-driven formula for finding needles in your giant haystack of user feedback, feature ideas, and discovery insights.

Dec 17, 2024 • 

Daniel Kyne

16

2

July 2024

Summer Snippets

10 guides to help you level-up your user research skills this summer

Jul 30, 2024 • 

Daniel Kyne

11

April 2024

How Stripe validates ideas for new products

On this day three years ago, a single Reddit post turned our startup from a guaranteed failure into a growing startup — here's what happened...

Apr 8, 2024 • 

Daniel Kyne

14

7

1

February 2024

Product/Market Fit Surveys for Data Science Rookies

PMF Surveys are an exceptional tool for reaching Product/Market Fit faster (if you know how to use them right...)

Feb 20, 2024 • 

Daniel Kyne

16

2