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Evelyn So (Thinker & Co.)'s avatar

Oh this is nothing new “ uncover a high-priority problem that a significant segment of specific customers are struggling to solve today.”

What’s really tricky is how that plays out in real life especially if, like many founders, the whole business idea was seeded as an insider’s pain.

I am my target audience so I know the pain.

Which is not always the case. And even if so, it’s more multi-faceted than expected so we are really dealing with a package of inter-related maybe problem that need a lot, a lot of work to transform into valid, usable problem statements.

I believe you shared how OpinionX discovered that after months of sticking with what you thought was THE right direction.

I am facing that right now, and need to get back to the drawing board (granted I have not started the real user interviews yet!)

Thanks again for another excellent article, so much learning here.

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Nino Stephen's avatar

I don't think I have saved these many articles of a single creator before. This was brilliant. It's a bit beyond my understanding but it was helpful nonetheless. I'll be coming back to refer your articles in the future.

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